True story: How the EnduraPet name came to be.
We love the name Endura for two reasons:
For people who don't know about the phenomenal dog named Endura (see below) the word Endurance means "Continuing existence; duration." and also "The state or fact of persevering" . This is precisely what we hope to help furry family members achieve through the use of our supplements. The word Endure comes into play as well, as we do want to support them in health and to "endure" health and care challenges.
Endura is also the name given to an incredible dog who was rescued right at the time we were starting EnduraPet and thinking up names. She is a beautiful fawn colored hound mix who was running scared for six weeks off of Hwy 89 near Kanab Utah. She was just too afraid to allow herself to be caught all that time. She was rescued and then moved to Best Friends, the animal sanctuary where I worked prior to starting EnduraPet. She was renamed Mohrra and with the love and kindness so prevalent at Best Friends, learned to trust and accept love from humans. Endurance of the spirit always brings me to tears. Here is a video of Endura (now Mohrra) as she learned to trust her caregivers at Best Friends: https://www.facebook.com/video/video.php?v=1284337268870 (video courtesy of the Kane Humane Project, started by my buddy Jim)
And of course, we call ourselves EnduraPet because...well... we are dedicated to pets! We actually prefer the term "family member" or "furry family member" but "EnduraFurryFamilyMember" was a mouthful and in the interest of being clear about who we are here to serve and getting our information out to all who need us, we opted to use "pet".
Coming full circle:
I will never know whether the person who misinterpreted our name ever came back and read my response. I hope so, because I would like to thank her for inspiring me to tell you how we chose our name. I think our ideals are absolutely in the same place, and that is in loving and cherishing our dearest friends, and in giving them the lives they so richly deserve.
It's all love from here...